Fashion Scout’s Ones to Watch AW17

It’s hard to believe that the next fashion season is almost upon us but, even if you’re still up to your neck in Christmas trifle, it’s time to start thinking about AW17. As a gentle introduction we’re taking a look at the bright young things that Fashion Scout has chosen as their Ones to Watch for next season.

Joanna Berling

Joanna Berling

Graduating in 2016 from the London College of Fashion, Joanna is the kind of design talent that gives us tingles. Her Ones to Watch winning collection is a combination of girly, gothic, Disney and disturbing – the best kind of fashion. Think floaty pink layers, face harnesses and a riot of textures and shapes that will set your mind running in multiple directions, from corpse brides to street queens. Inspired by the sculptures of Berlinde de Bruyckere, Berling’s work intentionally sets out to create unease with a juxtaposition of emotions: lust and fear, discomfort and calm. One to Watch in every sense.

Joanna Berling

Krasimira Stoyneva

Krasimira Stoyneva

Alumni of the University of East London, Krasimira Stoyneva must be one of the most innovative young designers we have come across in recent months. Her statement style uses hair to create great swathes of texture, adding the kind of luxury feel for which fur might formerly have fulfilled a craving. However, these designs are cruelty free – there’s even a hashtag #WearHairNotFur – as the hair is synthetic and all the more versatile for it. A pastel design palette and unconventional shaping bring an alternative perspective of femininity to the designs and the feathered layers of hair are a strong and creative statement.

Krasimira Stoyneva

RU

RU

According to RU we’re all skyscrapers, as this innovative label – the work of Central Saint Martins grad Ru Chen – works on the basis of clothes as architecture around the female form. Simple, minimal, statement styles are deconstructed and remade, rich in textures and material details that add real depth. We love the total disregard for restrictive traditional shapes and the innovative way in which the designer has created something undefined and new. We’re also pretty excited about the full length dance piece promised on the Fashion Scout profile…

RU

Orange Culture

Orange Culture

Nigerian designer Adebayo Oke-Lawal has created in Orange Culture a vibrantly infectious label that is all about colour. It’s menswear but we want it, from the printed shirts, to the brightly shaded shorts and the wide leg pants. Luckily, androgyny is an ongoing theme for Orange Culture so the collections are accessible to all, no matter where you identify on the gender scale. Orange Culture has already shown at London Collections Men SS16, bringing its unique blend of western influences and African sensibilities to a new generation of “self-aware, expressive, explorative, art-loving nomads.”

Orange Culture