It’s every fashionista’s dream to have a wardrobe full of pieces that make people wonder “where did they get that?” We all want clothes that are stylish, fashion-forward, but also won’t be spotted on a dozen other people on our commute to work.
High street shopping conjures up very specific images; of fast and disposable fashion, copies of catwalk looks at almost unfeasibly low prices, and a very low individuality factor. Outfits are identifiable because they’re ubiquitous; it’s easy to see at least a handful of would-be fashionistas in the same outfit. The gap between affordable and accessible fashion and high end contemporary designer has never been more prevalent or obvious, both in quality, workmanship, and price.
Earlier this year, ex-ballerina and sartorial saviour Haeni Kim decided enough was enough, and thus KITRI was launched. More high end than high street, with wearable pieces that give a nod to trend led catwalk looks and at a reasonable price point, KITRI Studio is what we’ve all been missing.
The brand’s aesthetic is based around cotton shirts with distinct detailing, well-draped pyjama trousers, tailored jumpsuits, and minimalist dresses, at very manageable – yet not cheap as chips – prices. The brand’s small design team is based in London, crafting clothes from quality materials like soft cotton, crisp shirting and crepes that drape beautifully, each with impeccable detail. As the company sells almost entirely from its website, with the only brick and mortar shop a pop up in Marylebone, the price point remains reasonable due to a lack of overheads.
The latest collection includes a nod to the ‘80s in pearlescent rust ‘Elena’ scarf neck blouse, and a structured burgundy ‘Lydia’ top with a very wearable flare sleeve. The ‘Alice’ pyjama style top is given a fresh twist in navy lace with contrast piping. Each piece is designed to fit well, to emphasise but not exaggerate the silhouette, with a theme of statement sleeves thought the collection that is a signature of the brand.
KITRI has become known for wearable tailoring and beautiful separates with an edge. From cocoon shirts with voluminous sleeves to impeccably pared back tunics with unexpected details, these are all classics with that little something extra. Each piece can work on its own or as a set, and the focus is on individuality. Delicate ruching here, a carefully placed ruffle there, and the reinvention of a classic white cotton shirt or a pin-striped top with blouson sleeves.
To keep the collections fresh, every week half a dozen new styles are added to the site in limited quantities to maintain exclusivity. Colours are fresh; trend led but not overtly trendy, with neutral checks that sit alongside lilac sateens, autumnal shades of rust and burgundy in luminescent satins, as well as soft pink silks and emerald green.
KITRI is creative workwear at its best. This isn’t fast fashion. It’s fresh fashion.
By Lucie Dhog