Sonja Jocic is a rising star in Belgrade fashion and already the winner of The ELLE Fashion Award for the best fashion show and TEXTIL Young Designer Award for the best young designer. We interviewed Sonia prior to her show at Belgrade Fashion Week and loved the zero waste focus of her work, producing a collection that leaves little industrial imprint. Often the conception of ethical or sustainable fashion is that it’s nice but can’t really compete. This collection (called Zero Percent i.e. zero percent waste) was evidence to the contrary. From the moment the show started no one looked away from the catwalk. Expertly choreographed and up tempo, the series of pieces in shades of monochrome and grey were set off by accents of the most startling shade of blue.
Images shot for us by Kerry Curl