Curved lines, colour pops, and swathes of contrast prints, dominated the AW18 collection of Malaysian born designer Cassey Gan at her London Fashion Scout presentation. In this collection Cassey explored how social media fuels the human pursuit for perfection and the blurred line between our real and fictitious selves. Designs were initially inspired by the ‘Swimming Pool’ photo series by Maria Svarbova, which on first glance appears to be paintings showing an apparent utopian scene with clean bright lines and reflective blue waters.
From these surreal works, Cassey intuited a joyous but melancholic feel with the subjects appearing expressionless and detached within their supposed serene surroundings. “Although the colours in her photos are cheerful and bright, the overall mood is rather somber, lonely and somewhat eerie. The subjects she photographs are robotic featuring repetitive poses. I am very much intrigued by the tension between the real and fake.” This intrigue takes shape in Cassey’s strong but subtle collection. The water ripples of a pool feature as waved hemlines and crisp cuts, the scalloped hem pencil skirt being a stand out piece.
Pattern and print flow throughout the shapes in pastel blues and greys with solid splashes of yellow, red and pink. Incorporating the theme of people painting pictures of themselves to portray to the online world, brushstroke prints appear with reference also to repetition. Initially minimalist, this collection takes on depth and detail with its detachable layers held together by gold metal fixtures, a nod to the idea of intensity beneath a facade. Asymmetry and irregular shapes stream through the collection to form a cohesive offering from an intriguing young label.
Designer Cassey was initially headed down a very different career path when she studied chemical engineering in Melbourne, Australia, for 4 years. Deciding to follow her design dreams she then spent a further 4 years gaining a BA First Class Honours in Fashion design & Technology from London College of Fashion in 2012. Her graduate collection was one of only 25 collections selected by LCF for its external press show and Vogue Italia later featured her in their global edition of ‘Discovering fashion’s future generation of talents’. Watch this space.