Claire Tagg AW18 London Fashion Week

Claire Tagg AW18 London Fashion Week

Claire Tagg toys with the interplay between glamour and destruction, using digitally printed oriental flora and fauna in lush pinks and golds for AW18. Her concept explores the uniform from her past life as an airhostess, with deconstructed and reinterpreted jackets and ingenious seatbelt fastenings alongside rich textures, elaborately sequined separates, and abstract splashes of brilliant colour.

 Claire Tagg AW18 London Fashion Week

Drawing inspiration from her travels in Asia, Tagg’s innovative designs use bold deconstructed tailoring alongside advanced dye sublimation techniques to print digital and hand-rendered illustrations onto fabric. Silhouettes were influenced by formal airline uniforms; structured jackets and blazer style dresses paired with full, voluminous skirts and high-octane satin ball gowns.

Claire Tagg AW18 London Fashion Week

Paillettes splashed with abstract colour provided textural interest alongside delicate chiffons, three-dimensional sequined lace, cotton, duchesse satin, and silk jacquard. Illustrations of stylised cherry blossoms were juxtaposed with painterly flourishes on printed textures of ripped paper and overlaid with elaborate embellishments. Jewellery was colourful, earrings oversized, and waists cinched with hand beaded seatbelts.

 Claire Tagg AW18 London Fashion Week

Looks featured bold splashes of colour on white, whilst traditional orchids and cherry blossoms gave a refreshingly modern twist to the floral motif; injecting AW18 with the vibrancy and energy to get us through a cold winter. Baby pinks and mustards offset bold fuchsias and black, with highlights of metallic gold.

Claire Tagg AW18 London Fashion Week

Sleeves were exaggerated; wrapped and bound in lengths of ribbon reminiscent of obi-style kimono fastenings, suit jackets became statement dresses secured with digitally printed seatbelts. The collection channeled classic glamour with futuristic elements, and Tagg’s intriguing reinterpretation of unexpected shapes has made her sophomore collection one of the strongest of the season.

By Lucie Dhog. Shot for us by Hannah Gordon-Smith.

Claire Tagg AW18 London Fashion Week

Claire Tagg AW18 London Fashion Week

Claire Tagg AW18 London Fashion Week

Claire Tagg AW18 London Fashion Week

Claire Tagg AW18 London Fashion Week