SOE Jakarta’s AW18 collection referenced the life and works of Georgia O’Keeffe; her signature androgynous monochrome aesthetic a stark contrast to the wildly colourful florals in her paintings. Creative Director Monique Soeriaatmadja was drawn to the disparity between the artist’s personal style and her work, creating looks that featured hand woven denims made on traditional Indonesian manual looms, using yarn produced using natural dyes in tones of brown, khaki and sand reminiscent of O’Keefe’s New Mexico home alongside the indigo blues inspired by her art.
AW18 saw stark silhouettes and asymmetry alongside loose fitting separates fused with hessian textiles, modern flourishes of gently ruffled detailing on classic white shirts in crisp poplin, and ruched bandeau jumpsuits paired with high-necked blouses. The collection explored androgyny, with separates in woven cotton and classic shirting alongside silk organza; looks were styled with cinched waists and drawstrings to emphasise the body, and batik printing techniques used to render an interpretation of O’Keefe’s ‘Blue Nude’ in simplified brushstrokes.
The label is known for its traditional woven fabrics and timeless, wearable pieces. Soeriaatmadja’s designs combine a revival of time-honoured artisanal techniques for textile production and contemporary technical fabrics, with a focus on sleek pieces that would work in any woman’s wardrobe.