Anissa Aida SS19 London Fashion Week

Designer Anissa Meddeb launched Anissa Aida in 2016 and has been plotting a course through the cool and minimal side of fashion ever since.

We covered her Ones to Watch catwalk show in SS17, as well as the AW17 presentation, which explored muted shades and a sense of safari cool.

For this season it was a return to the palette of blues that first attracted us to this innovative and clear thinking designer. The looks were seaside-heavy, from deckchair stripes to models topped with castaway hats. Minimalism remained a dominant theme, as per previous seasons, but there was more sophistication to the SS19 Outre-Mer collection. Navy blue tailoring with nautical white piping and vibrant blue dresses and separates had a more grown up feel. Italian linen, hand woven silks and Tunisian denim ensured the collection was texturally rich and the use of asymmetric levels and patchwork provided a nod towards the non-conformity that the designer favours. More to love about this label includes Anissa Aida’s environmental and ethical credentials, including sourcing sustainably and sticking to ethical production practices.

Images shot for us by Michael Morgan