Pam Hogg SS19 London Fashion Week

Performing in front of an audience packed with famous faces, like celebrities Róisín Murphy and Brooklyn Beckham, as well as fashion luminaries like Tim Blanks and Hilary Alexander, models strutted in eccentric, experimental ensembles that could only come from the imagination of Dr Pam Hogg. Always teetering on the edge of perilous, the show kicked off with naked bodies consumed by huge, 3D cushioned pieces, strapped on precariously with brown leather. This imbalanced theme continued with tall boxy hats strapped to chins, adorned with everything from huge tulle ruffles and fur decorations, to warped rainbow fabric, leaving the cast looking like a very alternative bunch of Buckingham Palace guards, with a couple of mitre hats thrown in for good measure.

This was followed by a beautiful bricolage of psychedelic designs marching to a punk rock soundtrack. SS19 for Pam was nothing less than a freak show of colour and print, with everything from ringleaders in long tailcoats and tall hats to acrobats in body hugging catsuits. As with AW18, Dr Hogg created a circus, and presented a finale of OTT tulle. But this season, the interpretation was literal, with a signature print emblazoned across dozens of looks depicting neon striped shapes, and a final look reminiscent of a bird of paradise.

Of course, Pam Hogg yet again did not disappoint with this sensational new offering. The Scottish designer always manages to create an undeniably electric atmosphere, transforming Freemason’s Hall into a big top; a fashion carnival, completed with a raucous round of applause for ‘Dr Hogg’s Fantastic Fabulon’.

By Ruth MacGilp. Images shot for us by Hannah Gordon-Smith.