Ada Zanditon SS19 London Fashion Week

Freemasons' Hall, London UK. 15th September 2018. Ada Zanditon shows her Spring Summer 2019 designs at her catwalk show. © Chris Yates

For her presentation at Fashion Scout HQ, award-winning London designer Ada Zanditon showcased a pink lady’s dream. The multitude of models donned head-to-toe candy pink and fuchsia attire with fetishised accessories; Barbie Dolls gone AWOL. Like ethereal forest fairies, the Ada Zanditon girls wore iridescent fabric and their dainty features were emphasised with sparkly rainbow toned makeup and babydoll hair styled into neat curls. But unlike in the fairytales, this collection collided with club kid culture, dripping in neon, perspex, heavy chokers and avant-garde headpieces.

The designer’s signature harnesses (the product for which she claimed her fashion fame, and her celebrity fans like Ariana Grande, Daphne Guinness and Mariah Carey) featured heavily in the SS19 offering. Despite the obvious sexual trope, it is clear why they are also so popular with the fashion crowd, manipulating otherwise conventionally feminine silhouettes and fabrics into dazzling demonstrations of unapologetic female power.The candy land pink theme continued with detailed embellishments- handmade 3D flowers, chainmail dresses, bullet bras, layered tulle tutus and gravity-defying crowns- hammering home the couture craftsmanship on which Zanditon built her empire.

A welcome injection of girlishness to the fashion week schedule, this pretty-in-pink collection was built for anyone but prim princesses.

By Ruth MacGilp.