This season, three emerging brands received the prestigious Ones to Watch Award from Fashion Scout - Price on Request by Croatian designer Gala Marija Vrbanic, AuCarre by Greek twin sisters Erin and Dimitra, and Nous Etudions by Argentinean designer Romi Cardillo.
The SS19 show kicked off with AuCarre, a label that wants to empower women everywhere to express their authentic femininity. Highlights included some striking head-to-toe crimson red looks; asymmetric gowns and ruched skirts; as well as the gaudy prints reminiscent of retro Guess, worn as surreal, floaty dresses and gloves- or rather full-on arm hosiery. What brought the show to life, though, was the styling. Jackets were worn underneath tops, strapped in and constricted, creating new and interesting silhouettes. Each outfit was worn with heeled bowling shoes, avant garde headpieces, and the obligatory 2018 Matrix sunglasses.
Next up was Price on Request, an award-winning sustainable fashion brand showing an entire collection made from recycled materials, reinventing and reimagining pieces from Vrbanic’s familial design archive in order to create a rich narrative that is eco-friendly ‘by accident.’ From trousers crafted like suspenders and pinstripe wrap skirts to flared thigh high boots and classic LBDs; it was clear that the label’s raison d’être this season was to design garments with concise functionality and style.
Lastly, the guests were treated to a finessed finale by Nous Etudions (which roughly translates to ‘we are students’). Enthusiasts of the eco-conscious, Nous Etudions pride themselves on being a vegan brand, even utilising biotextiles formed from kombucha in this collection. But despite the boho, hippy connotations this may suggest, ‘Creatures of the Universe’ was crisp and contemporary, with deconstructed tailoring and oversized, androgynous silhouettes in a monochrome colour palette.
Fashion Scout’s picks for this season’s Ones to Watch collective are representative of a new generation of designers; future-thinking, steadfast creatives who use fashion simply as a medium for their messages. From the geopolitical to the intra-personal, the exciting young brands are bursting outside of the so called fashion bubble.