ZL by Zlism AW19 Fashion Scout

ZL by Zlism is a contemporary unisex brand concentrating on ready-to-wear clothing. The label is the creation of Hong Kong-based illustrator, Zoie Lam, whose quirky and colourful cartoon sketches form the basis of the looks.The AW19 collection was entitled ' Who am I?', and took inspiration from exploring what we as consumers take from life. With her latest showcase, Lam hoped to encourage audiences to have a conversation with their soul, exploring emotions of both happiness and sadness.

Reflective and transparent fabrics were a prominent feature of the collection. Lam says they represent a window into our inner self, which the designer implores us to explore. Slogans were central to the looks. Phrases such as, 'go where you feel most alive', 'take what you need', and 'in sight' were reproduced on jackets, hoodies, sweatpants, and neon harnesses. Additional detail was provided by cartoon patches and chain embellishment to shoes and sunglasses. The looks nodded to workmen's garb, restyled into casual streetwear. The pieces were oversized and unisex with a youthful air.

The 'buy me now' piece of the collection was ZL by Zlism's voluminous overcoat, created in both lime green and neon orange. The coats featured black and white check panels as well as the colourful fabrics, and were adorned with slogan and cartoon patches. Lam's monochrome sketches that formed the basis of the clothing's print were contrasted against fluorescent orange, green and yellow. The collection also juxtaposed textures, with tough overalls crafted from fleecy fabrics, and sweatpants made of transparent, waterproof material.   This is a collection to be mixed and matched. The functional pieces would work worn alone, or layered for maximum impact.

Zl by Zlism lives up to its ready-to-wear credentials, and offers a statement collection of bold yet practical clothing for those brave enough to dig deep and explore their creative souls.

By Alice Cruickshank. Shot for us by Bobby JD Photography.