UNDERAGE AW19 London Fashion Week


Inspired by The Rocky Horror Picture Show, UNDERAGE’s AW19 Collection referenced the cult film’s impact on the sexual revolution in 1970s Britain. ‘The Horror Picture Show’ was a commentary on the juxtaposition of our perceptions of ‘normal’ and ‘strange’ , blurring the lines of human sexuality, gender, and social constructs in ways that are still very relevant today.

Each season, the brand’s Creative Director Ying Shen creates a celebration of youth and pop culture, interpreted with striking graphics and bold colour. UNDERAGE reflects Shen’s love of androgyny and deconstructed tailoring in surprising silhouettes. This season models sported dramatic makeup, with hair styled in Draculean peaks, blood-red lips, and rimless glasses festooned with camp false eyelashes in laser-cut Perspex. AW19 was full of dark tones, electric blues, and plush, hedonistic reds alongside metallic accents, presented in tactile velvets, wools, jerseys, and textured jacquards.

Silhouettes took androgynous styling to elevated levels; we saw layers of red upon red in multiple textures of metallics and plush velvets whilst tailored suiting was deconstructed and manipulated. A top was boldly slashed to reveal its guts, a splash of blood red lining; an oversized puffer jacket was layered over soft velvet ruffles, given a characteristic edge with elements of asymmetry. The waistband of a traditionally tailored skirt was turned on its head and worn as suspenders, taking on the concept of a lingerie piece traditionally worn in the bedroom reinterpreted as outerwear.

Using a high impact colour palette against dark and moody tones, the collection was fearless; UNDERAGE’s aesthetic has always been a statement of nonconformity and pushing boundaries, and ‘The Horror Picture Show’ was a celebration of this.

By Lucie Dhog. Images shot for us by Hannah Gordon-Smith.