Blood Brother SS18 London Fashion Week Men's
What happens when you combine the aesthetics of Bladerunner, the intrigue of Nineteen Eighty-Four, a little bit of David Brent and lashings of 80s futurism? Blood Brother SS18 that’s what. The BB Corp was both awesome and intimidating, a celebration of the tech driven world we’ve created - “PLUG IN TURN IT ON” – and a spine tingling hint at the consequences (“SAVE ME”).
Graphic tees, bomber jackets and tops explored visuals, from fast cars to tech, and the ongoing theme was plug in, turn on and escape all the harm of the self inflicted human experience. 80s tailoring, skater jeans and baseball caps shifted attention from one vintage decade to the next and textures ranged from sticky wet vinyl to liquid silk, denim and suede. A couple of the looks were pure asylum - vaporisation and the Thought Police seemed to be only a step away.
Images shot for us by Maps Studios