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Dans La Vie Rira Sugawara SS18 London Fashion Week

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Dans La Vie Rira Sugawara SS18 London Fashion Week

The concept behind Rira Sugawara’s latest collection - shown at Fashion Scout SS18 - is one we can get behind, with a bold “clash beauty” aesthetic that was designed to challenge the norm and push the boundaries of conventional beauty. The blurring of gender lines using both male and female models was explored via a playful sports luxe collection of separates that is both easy on the eye and easy to wear.

 Dans La Vie Rira Sugawara SS18 London Fashion Week

“Genderless Mode” is a new take on styling the sexes in beiges, reds, greens and black, with a strong element of a modern camouflage and bold checks. These are hues and patterns that might not traditionally come as one look but together form a collection that is spontaneous, fresh, and an exquisitely designed chaos. Print and pattern collided and crashed into a wonderfully wearable line.

Words by Lucie Dhog. Images shot for us by Hannah Gordon-Smith.

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

Dans La Vie Rira Sugawara SS18 London Fashion Week

 

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