Elephantasia SS18 London Fashion Week
Fashion week isn’t usually where you expect to witness great compassion towards animals. Skins, furs and leather are fairly frequently used with abandon and few other than Stella McCartney or Vivienne Westwood ever really use this platform to offer an alternative.
Not so this year as the Elephantasia show at Fashion Scout SS18 was activist fashion – presented by Fashion for Conservation – and its goal was to combine couture and conservation to draw attention to the poaching crisis. Experts say we only have 10 more years of elephants on earth – after that we’ll have poached them out of existence. So, this show was a clever and stylish way to draw attention to a seriously out of control issue.
The show itself was a riot of fashion influences, representing the vision and collaboration of 21 international designers. Often the words ‘charity’ + ‘fashion’ conjure up something disappointing aesthetics wise – not the case here.
Structured coats and dresses were texture-rich and challenged conventional silhouettes while embellished and embroidered pieces were bold and ultra feminine. We loved the prints and the dress and jumpsuit with their linear curves in grey, white and red.
Detail was a common theme among the pieces, from the elaborate print of a jacket lining to trailing chiffons. You might have struggled to see anything elephant shaped – but it was there, from the denim patched T-shirt, to the tusk-like curves and necklace detail.
Two looks really stood out for us – the incredible tie-dyed dress in a rainbow of shades plus the epic khaki dress in oversize layers of structured khaki. If you thought that couture could only be cruel or careless with the animal world then it’s time to think again.
Words by The Glass Pineapple. Images shot for us by Ellegance Photography.