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Joanne Hynes SS18 London Fashion Week

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Joanne Hynes SS18 London Fashion Week

Joanne Hynes is a young Irish designer who creates pieces for women who seek to “express rather than impress.” It’s a philosophy we love and has produced in her SS18 line – named ‘A Complicated Relationship With’ – an intense and powerful exploration of textures, colour and print.

Joanne Hynes SS18 London Fashion Week

Faux fur and flamingo prints, flame haired leopards and heavy embellishment delve to new depths of fusion. There’s something incredibly skilful in being able to combine and play with so many shades and mediums and produce a totally cohesive result at the end of it.

Joanne Hynes SS18 London Fashion Week

We loved the sweaters (not enough sweaters IRL have oversize sleeves with thumb holes), the uncompromisingly rebellious and tongue in cheek imagery and the indulgent accessories that made the models looks totally adorned.

Joanne Hynes SS18 London Fashion Week

Words by The Glass Pineapple. Images shot for us by Hannah Gordon-Smith.

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

Joanne Hynes SS18 London Fashion Week

 

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