LFW: Pam Hogg AW17 Show Report
There’s nothing quite like a Pam Hogg show during fashion week; the guest outfits, the clamour to get in, the camaraderie in the room. It’s like a club night where everyone knows each other. Army of Lovers, the AW17 collection, dealt in retro Americana on an uncompromising scale. Models with Marilyn style bouncing hair waves and heavyweight lashes paraded a series of looks that blended military and kitsch, dominatrix and housewife. Unexpectedly modest lengths, long sleeves and empire lines were fetishised in PVC, black or white, and trench coats came either soldier style or topped off with a giant roller and headscarf combo. Occasionally there was overt punk – anarchy symbols and cut-from-the-press-lettering – and military caps in shiny PVC were a constant throughout.
The collection, shown at Fashion Scout at Freemasons Hall, also dipped into deeply feminine, dreamy romance with two floating red dresses, one Marilyn style, the other draped and knotted, calf length with a high neck pussy bow. And then there was Ellie Rae Winstone, who appeared in layers of volumised stiff black net stuck with blood red roses, a gorgeous gothic interlude. The last few looks were all sequins – dazzling under the lights – and included the only signature catsuit we could spot. We loved the ‘Lovers’ ties and vestments style layers, the blinding sequins and the ultra lightweight monochrome chiffon. The final walk was showered in rose petals, a fittingly eccentric close to a dreamy show.
Images shot for us by Kerry Curl.