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Pam Hogg SS18 London Fashion Week

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Pam Hogg SS18 LFW Fashion Scout

There’s a reason that Pam Hogg is one of the most sought after tickets at Fashion Scout every season – and it’s not because she’s a ‘name.’ Well, it is but on top of that you are always guaranteed a show that leaves you somewhat in awe and always surprised. From the fragile romance of AW17, this season it was a festival of tulle in macaron shades of almond, lemon, pistachio and raspberry (and blue – strawberry like the Slush Puppy?). Two of the most outlandish looks featured enormous headdresses, masquerade costumes on acid, each one topping off a model head to toe embellished in tulle – either pink (F?) or blue (M?).

Pam Hogg SS18 LFW Fashion Scout 

Of course there were catsuits – cropped at the thigh and full length – with tones more bronzed, brown and golden than last season and the signature strategically placed stars and stripes. PVC trenchcoats were delicately sheer for SS18, with intricate patterns with a filigree feel and in shades of apricot and off white. What makes Pam Hogg such an iconic talent is the unpredictable accessibility of what she creates – you know that IRL, in one of her pieces, you’d be nearly naked except for those slivers of powdery tulle and yet there’s something so want-to-wear about them that you’d probably just do it anyway. That’s the enduring power this designer has.

Words by The Glass Pineapple. Images shot for us by Vera Meisel.

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

Pam Hogg SS18 LFW Fashion Scout

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