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Show report: David Ferreira Fashion Scout SS17 London Fashion Week

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David Ferreira SS17 

David Ferreira SS17

After a Merit Award winning AW16 collection, David Ferreira was somewhat in the spotlight for SS17 with a packed show space on the last day of Fashion Scout and Chinese whispers doing the rounds about the provocative collection title, “I Must Be The Reason For Your Erection” (IMBTRFYE). Given the very conceptual nature of the last collection, the more wearable direction of IMBTRFYE was a surprise. However, while there were no inflatable dresses this time around, the subtler designs were still created for impact, whether from a plunging neckline or a mouthwatering shade of orange, neck to ankle and slashed to the waist.

The collection was divided into three parts – Whites, Brights and Blacks – with distinctive high-fringed hair and pale makeup a connecting thread. The Whites were simple, elegant and innocent; the Brights were bold, metallic, colourful and textural; the Blacks brought this overused shade back to life in a myriad of new ways, from fishtail gowns to cropped jackets. The designer said of the collection, “It’s about being able to not care if we fit - killing that little voice that makes us want to fit in,” which is surely what fashion is all about.

>WATCH THE CATWALK VIDEO<

 

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

David Ferreira SS17

Images shot by Maps Studios for The Glass Pineapple

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