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Show report: Pam Hogg Fashion Scout SS17 London Fashion Week

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Pam Hogg SS17

Pam Hogg SS17

We became obsessed by Pam Hogg’s Instagram in the days running up to the SS17 show at Freemason’s Hall – look for yourself and you’ll see a series of iconic women, even more iconic fashion and the powerful combination of freedom and art (and epic hair) that has come to be the label’s signature. As you might expect, these ideas also underpinned the looks on the catwalk last night with non-conformist attitude and anti-stereotyped aesthetic from the first look, to the last walk. Platinum or grey shaded locks and vintage silhouettes were kicked into 2017 with abstract patterns, spandex, sheers and a racy flash of flesh. The thigh length sequin boots were a particular highlight and we loved the wealth of precious metallics that graced everything from pussy bows to prom dresses – and of course, the signature catsuits too.

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Pam Hogg SS17

Images shot by Maps Studios for The Glass Pineapple

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