Free shipping on all orders - Enter code: FREESHIPPING on checkout

Zoe Jordan - London Fashion Week Day 1

Posted on

Zoё Jordan is stepping out this year. She’s no longer going by ‘Irwin & Jordan,’ but flying solo as ‘Zoё Jordan.’ And people know her name. Her catwalk show at noon today was packed out, with household names like Poppy Delevigne and Jameela Jamil in the FROW.

The first section of the show was straightforward clean and sporty with a touch of lax luxe; classic Jordan, in other words. Her lines are smart and simple with a bit of give, meaning the clothes hang and move beautifully. This is central to Jordan’s aesthetic of women wearing the clothes, not vice versa - straight-up wearability.


In this collection, Jordan gave us simple shorts and tees, chinos, t-shirt dresses, bralets and blazers in candy pink and white, metallic mint, sangria red and tangerine. Some looks were topped off with coloured baseball caps. We at Glass Pineapple especially liked the powder blue and white varsity jacket with red suede cigarette trousers. Think 21st-century prep school Rizzo.


Graphic motifs emerged in spidery monochrome paint splatters on harem pants and floaty dresses. We saw colour blocking and zippers, bold orange zigzags, tweed and African prints on light knits, tunics, jackets and skirts. There was also a completely lust after sherbet-striped short suit.


Jordan’s SS13 line was inspired by her world travels and the notion of ‘journey,’ and all of her models were working the ‘bohemian explorer’ to perfection. Even more symbolic of Jordan’s current journey was the launch of her footwear, a mod wedge with three eye-popping patent leather slashes of colour over a neutral sole - these, we are particularly excited about. 

Everything about Zoe Jordan’s clothing suggests movement and spirit, but these are clothes you’d wear in Copenhagen, not Kampala.  For the modern adventuress though, this is the perfect SS13 wardrobe.

(All pics from

More Posts

Join Our Mailing List To Stay Up To Date With New Designers

Search our store