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Why We Love Vauxhall Fashion Scout

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Vauxhall Fashion Scout takes place over the five days of London Fashion Week, from 14th to 18th September, and showcases the most exciting new talent via catwalk shows, films exhibitions and presentations.  The event has been going for eleven seasons now and has built a strong following of industry insiders, as well an alumni list that has rightfully earned VFS the title of a ‘goldmine of talent’ (think Peter Pilotto, David Koma and Eudon Choi). If, now the LFW clouds have cleared, you’ve realised you were too caught up watching Harry Styles werk the FROWs or getting lost in Henry Holland’s Soho car park to see just what was on offer at VFS, we have helpfully created a roundup of some of the shows that got us hot under the collar. 

Day 1: Friday 14th - Heohwan Simulation


Heohwan Simulation won the Merit Award this season and the army of cool girls he sent out to reinforce the message of his wearable, covetable collection proved the gong entirely justified.  Interestingly, there was barely a waistline in sight in a sleek collection that cited Marc Bohan’s 1960s silhouettes and fabrics as influences – although don’t reach for the Godiva just yet, as the cuts were slim and appropriately unforgiving.  Billowing tiered dresses and photo prints appeared alongside slimline shifts and chunky jackets with stiff funnel necks, creating a low key feminine collection of unfussy clean lines.  Lengths were cropped or long – nothing in between – and oversized shapes and lots of layers were the order of the day.  We loved the citrus colour injections and the use of different textures like punched leather and mesh and zips.

Day 2: Saturday 15th  - MATH

MATH’s luxe, sporty selection of sleek shapes and neat tailoring evoked South Beach on a sunny morning, high on post Zumba class and kale shake endorphins.  Slim, sexy lines and neutral colours popped with neon bright tan enhancing strips and contours with a crisp, white tailored shirt thrown in for good measure.  Hair was stripped back and quaffed, lips were bright and skin was dewy with a post gym glow.  The lithe of limb will adore these pieces, which enhance toned thighs, tanned décolletage and Gwyneth Paltrow arms.  For those without the Goop founder’s yoga-ly macrobiotic enhanced figure, the MATH SS13 collection offers the perfect reason to spend winter in the gym. 

Day 3: Sunday 16th - Ekaterina Kukhareva

Bridget Bardot in St Tropez was the inspiration for Ukrainian born Ekaterina Kukhareva’s collection of sassy beachwear and ‘look at me this minute’ dresses. Satin lapels, metallic inserts, graphic prints and a repeated star motif made the show a fun and irreverent tribute to the ‘60s siren.  Loose fitting, floor sweeping flocks, swimwear with matching hairbands, flower adorned sunglasses and sorbet bright colours piled layer upon layer of summery loveliness.  Stockpile these for Ibiza, St Tropez, Capri and St Barts 2013.

Day 4: Monday 17th – Das Collection

The Das Collection projected glamour from the outset, from the appearance of the striking Alek Wek dripping with gold, to the scarlet chiffons, liquid silks and rich prints that followed her down the catwalk.  Shapes were in keeping with sisters Reem and Hind Beljafla’s objective to produce conservatively stylish pieces that are within the boundaries of their Islam faith, with full, flowing skirts and most covered arms and shoulders.  There was a focus on defining the waist and on the gloriously bejewelled earrings and strongly made up faces, inspiration for the statuesque glamazon that resides inside us all.

Day 5: Tuesday 18th – Nova Chiu

What we loved about the Nova Chiu show was the energy – prints so vibrant they were bursting off the fabrics and the kind of electric colour palette that produces heart palps in the healthy.  Digitally printed landscapes – inspired by the designers’ travels - in a rainbow of colours inspired wanderlust on kimonos, kaftans and a bandeau minidress that would take you from club in New York to beach in Goa.  Design details such as slim fringing, structured tailoring, draping and décolletage-exposing cuts added romance, excitement and a hint of sexy.  We were particularly taken with a beautifully cut matching cropped top and trouser two-piece, which produced an almost immediate lustful response.

So, yet again Vauxhall Fashion Scout has pulled another great series of events out of its Perspex and foiled leather bag, ensuring the genius of fashion is developed for future generations.  If you happen to be heading to Paris next week then take some time out to head to the Fashion Scout Paris Showroom in the heart of the Marais.  Alternatively, you can read all about current and emerging VFS talent in future editions of our blog, as we plan to stalk them relentlessly.

(All pics taken from

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