Free shipping on all orders - Enter code: FREESHIPPING on checkout

And Lo, A New Look Is Born: The Blogger.

Posted on


In case you haven’t noticed, BIG is back. We’re talking about big looks here – the kind you just can’t help but ogle - and nowhere are these more epitomised than in the wardrobes of the world’s fashion bloggers du jour. From London to Paris, New York to Milan, 'DIY' fashion has reached monumental proportions with those who have made a name for themselves by blogging about others’ fashion moments having a fashion moment themselves.  And lo, a new look is born: The Blogger. 

This look is outlandish, ostentatious, unabashedly fashion mad and totally OTT. These folks are out to make an impact, and not with just one humble statement piece as has been the general fashion rule of thumb for some time now - clearly that approach is very two seasons ago.  No, The Blogger wears five designer handbags at once (Susie Bubble), Mickey Mouse ears and fur boots (Bryanboy), and a golden Statue of Liberty crown with a gold chain-link choker and gem-encrusted mini dress (Anna Dello Russo). ADR may also be the editor-at-large of Vogue Japan, but she nails the Blogger look like it was going out of style. Which it clearly is not.


It’s so very in style, in fact, that there are a number of websites dedicated to bloggers’ personal style, for instance these from Teen Vogue and Pinterest. River Island is also rolling out the Blogger Design Project this October which will feature blogger-inspired accessories such as iPad cases and tote bags.

The profusion of style street blogs has fed into the craze of fashion one-upsmanship, with keen fashionistas putting together curiouser and curiouser outfits on a daily basis to grab more attention – anything to get ‘blapped’ (‘blog papped’ – we just made that up).  With more and more bloggers now becoming the star of their own show, it’s no longer just about the label, but about how they themselves wear the label. Or labels. And apparently the way to stand out in a very crowded fashion blogosphere is to throw caution to the wind and pile on the style, baby.

On a side note, we’d like to thank the early Nineties for this trend – which we think is super fun, btw – because it hasn’t been this cool to go a bit over the top since MC Hammer’s trousers.


By Emily Lauffer


Emily is a London-based scriber of fashion, travel, lifestyle and sundry. She likes puns, patisserie, puppies, plaid (and alliterative lists). 

More Posts

Join Our Mailing List To Stay Up To Date With New Designers

Search our store