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The Eye of the Beholder – Eye Makeup and Beauty trends for Spring/Summer ‘13

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Beauty trends for Spring/Summer have a sharp focus on lids and brows. This is what you should be gearing up to wear right now, so expect to be recreating everything from bare-faced pale and interesting peepers with exposed eyelids and naked lashes to dark and smouldering looks with a lingering come hither slant.

Beauty and the Brow 


Brows have come full circle. Dramatic arches with thin-tipped ends and a slight sense of surprise are so last season. Now, bold, thick and exaggerated are de rigueur – a fad sparked by the furrowed brow of one Cara Delevingne. Not since Frida Kahlo has the brow had an icon so synonymous with it – only this time it’s a look we want to achieve. And achieve we will with brow-enhancing beauty product sales soaring. The brow-enhancing serum RapidBrow promises to create a more prominent pair in spite of your tweezer-happy past. Pencils, powders and angled brushes are also flying off the shelves as we recreate mysteriously alluring looks seen at Marc Jacobs SS13 and stark Sixties styles at Moschino.

Make mine Metallic

Georgio Armani and Chanel (below) images courtesy of Style.com

Shimmering silver, gunmetal and blue steel (ahem…) were swept across eyelids at Giorgio Armani, in tandem with the lustrous SS13 line. The soft blues and powdery aquamarines provided a strong contrast to skin, with enough power to not translate as pastel and a kick of sheen for sass. 

  

Chanel threw caution to the wind, liberally applying super-shiny silver to eyelids from the lower lashes to the brows, creating a polished sci-fi sophistication that picked up on the bauble bracelets, low platforms, patent coats and Perspex hats.

Festival

Christian Dior and Donna Karan images courtesy of Style.com and whatsnottolove

Even if you’re the main attraction, this trend will have to be confined to concerts with campsites. Luckily there’s more than enough festival action to be had so be prepared with bright crystal appliqués on contrast shadow as seen at Christian Dior. The tropical take was in stark contrast to the all-black suiting and dark corseted pieces but echoed pops of colour shown on shoes, dresses and handbags. Donna Karan played it safer (ever so slightly), still using bold brights but restricting the fanfare to block colour. Fuchsia liner was applied close to the eye, with the same colour matched to the lashes. The rest of the face was kept colourless, with nothing more than a little concealer and a lashing of lip gloss.

Nude

Rick Owens and Proenza Schouler images courtesy of Style.com

Far from the bronzed and contoured nude of yester-season, the new nude for Spring/Summer ’13 means just that. Skin is perfected with lightweight concealers, BB creams, CC creams or tinted moisturisers but coppery highlights and metallic mineral finishes are not in use. Skin is soft and velvety rather than dewy – still youthful and fresh but grown-up rather than glowing. Rick Owens went this route, perfecting the skin with matte products and leaving the rest to its own devices. The collection was similarly tonal with dark contrasts and blunt-cut, gravity-defying hair in rich tones that packed more punch against the solid skin. Proenza Schouler took the same direction, matching her forward-thinking aesthetic with bare skin and undone hair – suggesting that her intelligently-cut collection with stark mix of contrasts and sharp shaping was above a brash beauty bonanza. And perhaps rightly so.

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