Fashion Scout Ones to Watch SS18 - NEO design, Ji Won Choi, Triinu Pungits and Starsica
Ji Won Choi
Here comes September once again – if you’ve haven’t Instagrammed yourself with an activated charcoal ice cream or in something post-minimal at a London Lido then, well, you’ve almost left it too late. However, while this time of year means the end of longer days and tan lines, on the up side as the leaves start to fall, so does the curtain to London Fashion Week and London Fashion Scout.
The door to SS18 at Fashion Scout has already been cracked open, first with the announcement of Merit Award winner for the season EDDA and then the SS18 Ones to Watch. Now in its 9th season, the Ones to Watch accolade is designed to highlight some of the most talented emerging designers and give them an opportunity to display their work on a global platform. Previous winners include Georgia Hardinge and Typical Freaks – the bar is set pretty high.
Georgia Hardinge Resort 18
For SS18, NEO design, Ji Won Choi, Triinu Pungits and Starsica are the chosen four to carry the baton of brilliance into the new season. The designers were selected by a panel of industry experts, from Martyn Roberts (Fashion Scout’s founder and director) to fashion writer Tony Glenville. Each one has developed a distinctive aesthetic designed around the kind of themes and innovation that create serious traction. So, who are they?
Ji Won Choi
Previously featured in Vogue USA and Vogue Italia, Ji Won Choi presented her graduate collection in May this year. The driving force behind her work is to explore social issues in an invigorating way, so her debut collection EXCESSIVISM looked to highlight the amount of waste in closets around the globe. Ji Won Choi’s belief in sustainability transgresses from its traditional use in fashion, and none of her pieces are based on season or gender, lending a longevity to her work.
What to expect: statement silhouettes, graphic lines and bright colours.
The story behind this brand’s title is a clue to how well-thought-out Ike Seungik Lee’s work is; the word originates from ‘star-seeker’ - a wise man character in fantasy fiction. It’s a title that lends itself perfectly to Lee’s reason vs. phenomenon philosophy. And it’s attention to detail like this that dominates the designer’s work, which presents everyday clothing through the eyes of an anxious modern society.
What to expect: extreme detail mixed with an ethereal aesthetic.
An International Talent Support semi-finalist, Estonian designer Triinu Pungits has already received great acclaim for her work, having also been featured in British Vogue and Glamour magazine. Her trademark look is digital prints, which are all created by her, and then carefully applied to handmade garments.
What to expect: bold prints and unusual cuts.
Past and future work in harmony in NEO design’s pieces, which are created to be functional and inspired by a tradition of simplicity. Their signature style includes multi-functional units that incorporate both clothes and jewellery, which can be adapted by the wearer to suit individual taste. The brand’s clothes are designed for the powerful and the artistic, are highly interactive and create some pretty bold and beautiful lines.
What to expect: functional garments with a futuristic aesthetic.
By Elizabeth Kennedy and The Glass Pineapple